I find the word ‘creativity’ intimidating. It’s a mysterious concept, and I think it has many interpretations.
Creativity is subjective. You may not necessarily agree with my idea of creativity. So, where is the line between acceptable creativity and utter drivel? Who draws that line?
Perhaps my approach is flawed. Danny Gregory (author of The Creative License) says creativity is fun, and people NEED to create. I’m struggling to return to that way of thinking. In an interview, David Carson said in an interview that if you’re bored or not really enjoying it, then it’s ‘work.’
My best friend (a very creative illustrator) suggests rearranging my environment. He also links creativity to ‘fun’ and not ‘work.’
Perhaps the road to solving my problem is as simple as finding fun in creativity again. Maybe that’s the answer I’ve been seeking.

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May 19, 2008 at 2:39 am
merindab
hi
Maybe I’m weird, but sometimes creativity *is* work. If I only wrote when it was fun, I’d never get anything done, or at least very little. I write because I have to, but then there are those times I write simply because I must. There are times that putting one word after the other is the hardest thing in the world. But you gotta do it anyway. I’ve been brought to tears by my own words, felt like the weight of the universe is on me…but that’s when its magic. Thats when it’s like the words aren’t my own…
If I may plug myself here, allow me to suggest two of my recent blog entries?
http://www.merindabrayfield.com/?p=48
http://www.merindabrayfield.com/?p=55
A first draft, and Famous People Blogs, if the links don’t work.
August 29, 2008 at 2:15 am
chadschomber
Hmmm… Creativity isn’t good or bad. It’s right or wrong. Most people are not creative for creativity sake. You’re doing it for a reason, like a career. In advertising, creativity needs to meet a client’s wants and ultimately make them money. It doesn’t really matter what you think of your creativity.
Creativity is a process of emptying your head into a notebook and connecting the dots. It’s work. Hard work for some. So you have to love the rugged road that gets you to the big idea.
If you’re interesting in reading more about my views on creativity, stop by my blog: http://www.chadschomber.com